Every missed call is a job someone else just got.
Ruro answers every call in seconds, books the job straight onto your calendar, and flags the emergencies — so your business never loses work to voicemail, after hours, or the next guy on the list again.
Three ways to get started
Every package includes the core AI receptionist that answers, books, and flags emergencies. Higher tiers add team features and full customization.
Pricing shown in USD.
Essentials
For solo operators
30-day free trial
- AI receptionist (voice)
- Calendar booking
- Emergency call flagging
Team
For growing teams
30-day free trial
- Everything in Essentials
- Team notifications
- Clone your voice
Complete
Fully custom, everything included
30-day free trial
- Everything in Team
- Conversation AI (web chat)
- Custom call flows
- Priority support
- 1 month of dedicated onboarding support
All three plans include a 30-day free trial. Cancel anytime.
| Feature | Essentials | Team | Complete |
|---|---|---|---|
| AI receptionist (voice) | |||
| Calendar booking | |||
| Emergency call flagging | |||
| Team notifications | — | ||
| Customizable workflow | — | ||
| Conversation AI (web chat) | — | — | |
| Custom call flows | — | — | |
| Priority support | — | — | |
| 1 month dedicated onboarding | — | — |
Your phone is ringing. You're under a sink.
You're on a job, on a ladder, or under a house. The phone rings, you can't get to it, and the caller dials the next business on the list. That's a job lost — not to a competitor, but to a missed pickup.
of calls to small trades go unanswered during business hours
average value lost per month from missed emergency calls
more likely a caller just dials the next business instead
Ruro answers, even after hours and on weekends
What local business are you?
Ruro doesn't just answer — it listens for the language that matters in your trade or business. The emergencies, the urgency, the routine jobs. Pick yours and see what it's tuned to catch.
Tap your trade to see how Ruro is built for it.
Answers. Books. Notifies. Done.
No new hardware, no new number to give out. Ruro plugs into the phone line you already use.
Ruro answers
Every call picked up in seconds — 24/7, nights, weekends, while your crew's on a job. No ringing out, no voicemail, no lost lead.
The job gets booked
Ruro checks your real availability and books directly onto the calendar — live, on the call, before the caller hangs up. No callback needed.
You get notified
Urgent calls flagged instantly and pushed to the top of your queue. Everything else lands quietly in the inbox, already handled.
Watch Ruro answer a real call
A real conversation flow — exactly how Ruro handles a booking from start to finish, including emergency triage and capturing the caller's details.
Ruro vs. everything else
Voicemail loses the job. Answering services cost staff wages and still miss nights and weekends. Ruro answers every call, books it live, and never takes a night off.
| Feature | Voicemail | Answering service | Ruro |
|---|---|---|---|
| Answers 24/7 | |||
| Books directly to your calendar | |||
| Flags emergencies instantly | |||
| No monthly staffing cost | |||
| Sounds like a real person |
What business owners are saying
Example feedback showing the kind of results Ruro is built to deliver — real reviews will replace these as clients come on board.
"We were missing six, seven calls a day while the crew was out. First month with Ruro, we booked 23 jobs we would've lost to voicemail. It paid for itself in the first week."
Example — Plumbing owner, 4-person crew
"After-hours calls used to just hit voicemail. Last Friday at 9pm, Ruro booked a no-heat call for Saturday morning and flagged a frozen pipe as an emergency. I was there by 7am. That one job covered three months of Ruro."
Example — HVAC owner, solo operator
"The emergency flagging is the thing that sold me. Someone called about a stuck-open door at midnight — Ruro put it at the top of my queue and I was there before morning. That customer called me back for every job after."
Example — Garage door company, 3-person crew
RURO GUARANTEE
The Ruro Guarantee
If the demo doesn't impress you, you've lost 10 minutes. If RURO doesn't answer calls better than voicemail, don't use it. If you're not convinced during your trial — walk away, no hard feelings. The risk is on us.
If we ever can't deliver, we'll tell you straight. That's the whole policy.
Questions, answered
No — Ruro is built to sound like a real front desk, not a phone tree. Most callers don't realize it's AI until you tell them.
It flags the call for a human follow-up instead of guessing. You're always notified.
Yes — Ruro is a backup, not a replacement. You can pick up any call you want, whenever you want.
Voicemail loses the job. Ruro books it — live, on the call, straight onto your calendar.
We'll ask you to pick a plan to continue — Essentials, Team, or Complete. No surprise charges before that point, and no automatic billing kicks in without you choosing to stay on.
No. We handle the setup for you — connecting your phone line, calendar, and call flows. You don't need a technical background or any special equipment.
Call details and booking information are stored securely and only used to run the service for you. We don't sell customer data. We're working toward formal security certifications and will be transparent about where we stand as that progresses.
Yes — cancel anytime, no retention friction. There's no lock-in contract and no penalty for leaving.
Yes. Ruro plugs into the phone number you already use — no new number to give out, no porting required.
See Ruro answer a real call.
10 minutes, no pressure. Watch Ruro handle a live booking, ask anything you want, and decide after. If it's not for you, no hard feelings.